Operators of online gambling establishments likewise sponsor movies, television programs, or streaming web content to advertise their brands and bring in audiences. Significant athletic contests, such as football champions and horse racing competitions, are perfect platforms for on the internet betting businesses to market and attract sports wagerers. For example, in December 2022, leading global online wagering and video gaming brand Betway authorized a multi-year title sponsorship with SA20, a Twenty20 franchise cricket event in South Africa. On-line casino gaming is popular with numerous U.S.A. players in regulated states such as CT, MI, NJ, PA, and WV.